Create an Ad Waterfall You have an audience, but now you want to really engage them AND find more people just like them! Ladies and gentlemen, I present to you the ad waterfall system!!! Using custom audiences and lookalike audiences, you can create a cycle of red-hot engagement that will work over and over. …
Create Conversion Ads Conversion ads are for you IF you… Have an audience! Make at least 50 sales a week Spend at least $50 a week on ads These are fabulous! In Facebook ads manager, I show you how to set up conversion ads and get them running for you! These ads drive …
Crap Happens Ad Version So sometimes your ads get blocked by Facebook. Crap like that happens. The good news is that unless you’re doing something illegal (in which case, stop!), it’s all fixable! I take you into the back end to figure out what’s derailing your ads. What’s causing Facebook to flag you? There …
Snooping Let’s face it, friends. We are not the only geniuses out there. Am I right? So it makes perfect sense to go get inspired by our niche neighbors… aka our competitors! Come with me as I show you how to follow an ad back to its source (business page) and find out why …
Tracking Your Pixel The Facebook pixel is HUGE for your business — but, guess what? It only works if it’s tracking! Super important, right? Let’s go turn it on and launch this sales rocket out of the atmosphere! You’ve got two options: 1) snippets 2) custom conversions Use snippets if you’ve got a …
Set Up Business Manager It’s time to rock and roll out your business! Whoop! Facebook business manager makes you official. It opens up all the possibilities on Facebook and explodes your potential! But yes, it’s a bit, well, daunting. It’s big! There’s so MUCH there! No worries, guys, I’ll take you from one …
Set Up Your Pixel To make sales, you need to target your audience. To do that, you must set up these 3 things: Your ad account Payment Facebook pixel Are you ready? I explain these three superduper vital parts and then take you through a tour of Facebook ads to get you going. Once …
Create an Engagement Ad Should you use engagement ads? YES, if you answer “yes” to any of these: your goal is to grow your audience. you spend less than $50 a day on ads. you’re getting less than 50 sales or leads a week. Now, how is it done? Write your content. Target your …
Ads Manager Tour You’re ready to — kaboom! — explode your business, right?? You’ve got your product all set. Now, I show you how to light a fire under it with ads so it skyrockets! Let’s take a tour of all things advertising, specifically on Facebook. This way, you know where to find everything …
Facebook Launch System Launches are awesomesauce, but holy moly they can also be an ugly beast! I’m all for showing you how to do this right so it doesn’t backfire and bite you! First, the launch follows the stages of the circle of awesomeness, and each stage follows the engagement stack. Yup, you guessed …